BI Strategy

The chief executive of the global media buying network tells John Plunkett at the Cannes Lions International Festival of Creativity how big data is transforming the advertising industry. Data allows advertisers to converse more with their audiences – but Emery cautions that intuition and creativity in applying this information is still…

The advantages conferred by business intelligence are extremely important in the modern enterprise environment. Improving decision-making through the application of data analysis can help firms move more quickly and seize opportunities that their competitors miss out on or fail to notice entirely. Of course, success with these applications is…

Five lessons one CEO has learned about analytics in the age of big data, and his advice for CIOs looking to guide their own companies’ analytics efforts.

At Deloitte Financial Advisory Services LLP, where I serve as CEO, we’re extracting real business value from analytics that take advantage of…

An interesting phenomenon has been occurring in corporate IT. In an area where CIOs once ruled the roost for anything and everything regarding technology, and large, monolithic IT organizations were the norm, technology has increasingly become embedded in business units, and budgets and initiative ownership is shifting away from the…

Enterprise mobility is evolving. The first generation of enterprise mobile solutions focused on the management of mobile devices (MDM), enabling traditional email applications and the occasional custom mobile app. It is time to take the next step. A new generation of mobile technologies is helping enterprises to reimagine entire business…

If the practice of using data to enhance business performance can be summed up as “same questions, better answers”, the ability to incorporate insight from data into business processes is all about “smarter, more connected ways of working…

Social media, mobile and online shopping, and mobile and online promotions and coupons are the top tech trends making “a significant impact” on retail, industry executives said.

According to a survey of 101 senior retail executives by audit, tax and advisory firm KPMG, 71 percent of retail companies are using…

It’s not that I don’t believe big data exists. I just think we’re coming at it from the wrong angle. Organisations are getting too bogged down in worrying about it as a concept in its own right, trying to work out what it is rather than how…

Recent years, however, have seen not only a staggering uptick in the volume of data produced and collected by businesses, but also a steady increase in the awareness of the power of data analytics…