23 April, 2014
The average Internet user spends two and a half hours on social media every day, reported Business Insider. What users do while visiting these social…
12 March, 2014
Picture this: you’re scrolling through your Twitter timeline. Your eyes pan across a Promoted Tweet from a well-known apparel retailer. Let’s call…
6 May, 2015
IBM just signed another significant data partner, Facebook. The collaboration addresses the holy grail of all marketers—making campaigns more personal with the right message, delivered at just the right moment.
In simple terms, the initial focus of the alliance is on combining data: it makes Facebook’s Custom Audience…
5 May, 2015
While SMAC (social, mobile, analytics and cloud ) concept crystalized only in the past couple of years, buy this new area in data warehousing and data analytics has been growing — and improving — every day.
Revisiting SMAC will be useful for many CIOs as they look into the second quarter of 2015…
17 April, 2015
In the early days, social was considered a novelty. Some brands dove headfirst into social content and earned some early results, but their efforts were unguided and undirected.
Most were on Facebook or Twitter just to be on it (many agencies told them it was a must), they weren’t…
11 March, 2015
What started as a crazy idea inside Facebook a few years ago has become a full-blown phenomenon: the Open Compute Project.
And on Tuesday, during the project’s U.S. customer conference, the guy responsible for OCP revealed an interesting fact: Apple has been quietly working with the project…
10 March, 2015
The Global Social Business Intelligence Market To Grow At A CAGR Of 33.79% Over The Period 2014-2019
This report covers the present scenario and the growth prospects of the Global Social Business Intelligence Market for the period 2015-2019. To calculate the market size, the report considers revenue generated from social business intelligence solutions, software, tools, applications, services, support, and maintenance.
One major trend being witnessed in…
Publication: Research and Markets
18 February, 2015
Market Analysts Forecast The Global Social Business Intelligence Market To Grow At A CAGR Of 33.79 Percent Over The Period 2014-2019
Social media is a business tool helps organizations to create and maintain the visibility and their brand image to their customers. Social media provides wide range of services, communications, and feedbacks which in turn helps to understand the customer demands and needs.
In this process social media networks generate huge…
23 January, 2015
Technology is progressing, there’s no doubt about it. More companies are moving towards simplicity by adopting Bring Your Own Device (BYOD) policies. It’s the thinking behind BYOD, cutting out middlemen, streamlining companies for increased efficiency. And with the ubiquity of mobility, comes the inevitable movement towards the convergence…
Publication: Business 2 Community
20 January, 2015
“The world has witnessed two revolutions in the way consumer data has been solicited and collected,” wrote Amazon’s Andreas Weigend in 2009. “Today, the online world has shifted to a model of collaboration and explicit data creation.”
Five years after Weigend predicted the explosion of social data online, many…
17 December, 2014
Social media has been a boon for the common man as well as brands. “According to statistics, there are about 1.79 billion users of social media in 2014 and it is projected to reach about 2.44 billion by 2018. Thus, it’s imperative for businesses to streamline their…
Publication: Business 2 Community
6 October, 2014
We live in the Big Data era. The volume and variety of data available to marketers from internal sales records and public records, sophisticated marketing analytics applications, social media and a multitude of other sources is matched only by the staggering velocity at which this information grows and changes. According…