BI Buzz

The chief executive of the global media buying network tells John Plunkett at the Cannes Lions International Festival of Creativity how big data is transforming the advertising industry. Data allows advertisers to converse more with their audiences – but Emery cautions that intuition and creativity in applying this information is still…

Teaming with a particularly ambitious group of computer scientists from the University of California at Berkeley, Ram Sriharsha,  an engineer at Yahoo,  is installing a new data crunching platform inside the massive data centers that drive Yahoo’s still enormous online empire. This software platform is called Spark, and according…

What happens when traditional differentiation loses its edge over time? Tom Davenport, the widely known speaker, author and professor at Babson College tells BI Review that increasingly, analytics will have a primary rather than supporting role in competitive strategies.

Davenport’s conclusion is more about operational excellence than it is…

The advantages conferred by business intelligence are extremely important in the modern enterprise environment. Improving decision-making through the application of data analysis can help firms move more quickly and seize opportunities that their competitors miss out on or fail to notice entirely. Of course, success with these applications is…

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At EMC we approach Big Data from every angle—how to store, manage, query, analyze, and visualize it, not to mention secure it. We also use Big Data in our own business, among other things to drive marketing programs. That gave us an idea: If we’re analyzing and directing…

Federal technology officials think new data analysis tools could help them make smarter decisions, ultimately saving up to 14 percent of agency budgets, a survey released Monday said…

Improving the customer/company experience by enabling better customer relationships, big data is an informational facilitator allowing organizations to better anticipate and react to consumer demands. So if data is harnessed well, products and services can be tailored to suit consumer trends, and customer service as a whole can improve…