CMO / Marketing
20 May, 2013
How Cloud, Big Data And Mobile Will Make The CMO The BMOC
The rise of cloud and big data is altering business models, and in the process shifting corporate hierarchies, too. The chief marketing officer could be…
Publication: GigaOm
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16 May, 2013
Six Ways You Can Fail At Data Driven Marketing
You’ve heard the buzzword, and you probably think you’re doing data driven marketing as we speak. But the reality of the situation is…
Publication: Econsultancy
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24 May, 2013
Big Data: The Marketer’s (Potential) Goldmine
Most marketing organizations have now implemented some form of customer relationship management (CRM) systems, but most of these programs have been poorly executed. Storing huge amounts of consumer data may seem appealing, but how exactly can marketing teams use this data to the company’s advantage…
Publication: Infochimps
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24 May, 2013
gTLDs’ Analytics And Big Data Impact On Brands’ Marketing Strategies
Using data to drive new products, content, and track consumers’ behaviors as well as needs before they happen are ever-changing in response to new scientific, data-driven technologies and methodologies…
Publication: ClickZ
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23 May, 2013
Collaboration Between the CMO and CIO: A Love Story
One of the more historically contentious relationships is that between the CMO and CIO. This alliance depends primarily on healthy communication and consistency, but unfortunately, misaligned goals often get lost in translation…
Publication: Business 2 Community
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21 May, 2013
Does Big Data Mean The End Of Intuition? No Way
Marketers need intuition more than ever before. The masses of data that they can analyze, and the tools available, can certainly find interesting patterns on their own, but that is just one ingredient in the value creation recipe…
Publication: LinkedIn
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21 May, 2013
3 Ways Your Content Marketing Strategy Can Use Big Data
Big Data is the massive amounts of data that are being created every minute. Before considering how Big Data can help your content marketing strategy, it is important to first understand what problems you are trying to solve…
Publication: Content Marketing Institute
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20 May, 2013
How Cloud, Big Data And Mobile Will Make The CMO The BMOC
The rise of cloud and big data is altering business models, and in the process shifting corporate hierarchies, too. The chief marketing officer could be a big beneficiary of all this change…
Publication: GigaOm
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17 May, 2013
Step One For Using Big Data In Email Marketing: Get A Plan
A slew of surveys show that, while marketers are eager to capitalize on the opportunities presented by Big Data, they are being held by a lack of know-how and experience…
Publication: Towerdata
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16 May, 2013
Six Ways You Can Fail At Data Driven Marketing
You’ve heard the buzzword, and you probably think you’re doing data driven marketing as we speak. But the reality of the situation is that most marketers aren’t actually data driven…
Publication: Econsultancy
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15 May, 2013
Can Big Data Cure Your Churn Rate?
From smartphones and e-mail to social media sites, today’s consumers have a variety of communication channels available to them anytime, and anywhere. Understanding your company’s churn rate is a crucial first step in identifying any leaks in your ship…
Publication: Forbes
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14 May, 2013
From CMO To CTO
Today’s Chief Marketing Officer has perhaps the most precarious job in business. Which is not surprising when you consider the many challenges they face. Chief among them is how the traditional tenets of marketing have become so uprooted by technology – and at a furious pace of change that only…
Publication: LinkedIn
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Tech Corner
Cloud Jargon Unwound: Distinguishing Saas, IaaS and PaaS [Infographic]
Publication: ReadWrite
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Eight Ways Google Universal Analytics Will Change The Way Businesses Use Data
Publication: Econsultancy
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