CMO / Marketing

17 May, 2013

Step One For Using Big Data In Email Marketing: Get A Plan

A slew of surveys show that, while marketers are eager to capitalize on the opportunities presented by Big Data, they are being held by a lack of know-how and experience…

Publication: Towerdata

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16 May, 2013

Six Ways You Can Fail At Data Driven Marketing

You’ve heard the buzzword, and you probably think you’re doing data driven marketing as we speak. But the reality of the situation is that most marketers aren’t actually data driven…

Publication: Econsultancy

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15 May, 2013

Can Big Data Cure Your Churn Rate?

From smartphones and e-mail to social media sites, today’s consumers have a variety of communication channels available to them anytime, and anywhere. Understanding your company’s churn rate is a crucial first step in identifying any leaks in your ship…

Publication: Forbes

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14 May, 2013

From CMO To CTO

Today’s Chief Marketing Officer has perhaps the most precarious job in business. Which is not surprising when you consider the many challenges they face. Chief among them is how the traditional tenets of marketing have become so uprooted by technology – and at a furious pace of change that only…

Publication: LinkedIn

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14 May, 2013

Why Big Data Marketing Needs To Get A Whole Lot Bigger

In the old days, marketers sought to identify a target consumer and then would spend millions to catch her at the right time, in the right place, with the right message. Success was like winning the lottery, you were never quite sure what you had until the results were in…

Publication: Forbes

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14 May, 2013

How Big Data Can Improve Marketing And Customer Service

Big data is poised to help marketers reach and engage customers and prospects in ways that businesses are only now starting to understand. Enterprises that don’t embrace analytics may soon see embattled customers voting with their wallets…

Publication: CIO.com

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13 May, 2013

Data Insight The New Battleground For Credit Cards

The credit card market isn’t as clear-cut as most. The big players have elevated the importance of brand-building and sought to add value to both end users – customers – and intermediaries – retailers.

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Publication: Marketing Week

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8 May, 2013

How To Use Google Analytics To Increase E-Commerce Sales

Google Analytics e-commerce tracking gives you access to sales conversion, product sales and revenue data. To find actionable ways to boost e-commerce sales, you can combine that information with the basic data that Google Analytics gives all pages about your website traffic…

Publication: MarketingProfs

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8 May, 2013

What Is The Big Deal About Big Data In Marketing?

Big Data. The term everyone seems to be throwing around. CIOs are using it, COOs are using it, even the CEO is getting involved. But the real area of the business where Big Data is exceptionally useful is the CMO’s arena…

Publication: Memeburn

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