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Mindshare Worldwide’s Nick Emery On Big Data

4 June, 2014

Mindshare Worldwide’s Nick Emery On Big Data

The chief executive of the global media buying network tells John Plunkett at the Cannes Lions International Festival of Creativity how big data is transforming the advertising industry. Data allows advertisers to converse more with their audiences – but Emery cautions that intuition and creativity in applying this information is still what separates success and failure.

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