13 March, 2017
These Two Companies Join Forces to Take on Software Giants
Infor and Marketo have agreed to tie together their core products and jointly sell them to businesses looking for sales and marketing software. The goal is to compete better with software giants like Oracle and Salesforce that have spent billions over the past few years to build their own sales and marketing software lineups. Executives from both companies confirmed the news, which will be announced later Monday.
Initially the two companies will focus on integrating or tying together Infor’s customer relationship management (CRM) software with Marketo’s marketing automation product but integration of other products will follow, Infor CEO Charles Phillips told Fortune.