14 March, 2013
Tibco Enhances Real-Time Loyalty Marketing Platform
Loyalty Lab Version 13.1 Allows Marketers to Serve Consumers Down-to-the-Second
Palo Alto, CA, March 13, 2013 - TIBCO Software Inc. (NASDAQ: TIBX) today announced the latest version of its unified marketing platform, TIBCO Loyalty Lab® Reward 13.1. With this release, Marketers are able to build real-time marketinginitiatives and engage customers through various channels-point-of-sale, web, mobile and social, using down-to-the-second contextual information.
“Today, opportunities are lost because businesses are not interacting with consumers in real-time and in context,” says Matt Elders, vice president, TIBCO Loyalty Lab. “Consumers now can expect offers to come to them when they want or need them, and in ways that allow them to react instantly, while on the go or in person.”
Loyalty Lab® Reward 13.1improves the ability to process event-driven data-customer profiles, inventory levels, the time and day a customer walks by a store–into context instantly, using market-leading, real-time technology from TIBCO. Marketers not only can understand a consumer’s full shopping experience and habits at any given moment, they can also instantaneously respond to events and deliver relevant offers or messages.
This release enables real-time marketing that’s event-driven at scale with:
- Sub-second response time delivered by embedding TIBCO BusinessEvents® Extreme as the native processing engine for the TIBCO Loyalty Lab Reward platform.
- Enhanced Basket Profile functionality giving marketers the ability to target or qualify offers against the contents of a customer’s basket.
According to Gartner’s December 2012 report titled,Me Marketing: Get Ready for the Promise of Real-Time, Context-Aware Offers in Consumer Goods, “By 2015, context-aware promotions will compose 10% of promotional activity among consumer goods manufacturers in developed markets.”
Loyalty Lab® Reward 13.1 is now available and delivers on TIBCO’s two-second advantage® promise-to deliver the right message or offer to the right person at the right time.