26 July, 2013
The Pedowitz Group Bridges Gap Between Business Intelligence And Revenue Growth With New Revenue Marketing Analytics Practice For Enterprise Clients
The Pedowitz Group, the global leader in Revenue Marketing, announces a new Revenue Marketing Analytics service offering that bridges the gap between business intelligence and revenue growth. To that end, The Pedowitz Group has partnered with two Business Intelligence technology market leaders, Birst and GoodData.
Measuring marketing’s contribution to sales revenue is vital and requires effective reporting, campaign performance analysis and data management. Unfortunately, research shows enterprise companies are spending millions on marketing automation, social media, search and CRM without getting the visibility and insight they expect.