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Pet Partners Selects PivotLink to Optimize Marketing and Accelerate Growth

21 December, 2012

Pet Partners Selects PivotLink to Optimize Marketing and Accelerate Growth

National Veterinary Hospital Group Powering Operational and Marketing Analytics with PivotLink

SAN FRANCISCO, Calif., Dec. 21, 2012 – PivotLink, the leading provider of consumer marketing optimization applications delivered via Software as a Service (SaaS), today announced that Pet Partners, the second largest private owner of independent veterinary hospitals in the U.S., has selected PivotLink RetailMETRIX and PivotLink Customer PerformanceMETRIX applications to accelerate business decisions and drive its next stage of growth.

 

Improving Marketing Effectiveness and Streamlining Planning

 

Client segmentation and campaign optimization capabilities in Customer PerformanceMETRIX will allow Pet Partners to develop targeted and relevant marketing campaigns using RFM (recency, frequency, monetary) analysis and other best practices marketing metrics. In addition, Pet Partners will use dashboards and reports in RetailMETRIX to analyze scheduling, compliance, patient care, billing, order/inventory and other data. Executives and end users across its network will gain actionable insights into key business metrics, such as patient and client visits, medical compliance and hospital production.

Lance Sprinkle, chief financial officer (CFO) at Pet Partners, added, “As animal health providers who care deeply about animals, we are excited PivotLink will provide insights that will help us provide a superior experience for our clients and the best possible care for their pets.”

“Analytics is a game-changer for high-growth companies intent on finding more relevant and lasting ways to engage their customers,” said Bruce Armstrong, president & CEO, PivotLink. “We’re excited Pet Partners will benefit from PivotLink’s market-leading analytic solutions that put actionable marketing insights into the hands of business users.”

 

About PivotLink Applications

 

PivotLink Customer PerformanceMETRIX provides self-service segmenta¬tion analytics, allowing marketers to improve their understand¬ing about customers’ buying behavior and define targeted groups based on similar characteristics. CPM uses the latest “big data” technologies to deliver a comprehensive understanding of customers across internal and third-party data sources.

PivotLink RetailMETRIX empowers business users to anticipate consumer demand and supply chain trends by exploring massive amounts of information from multiple data sources. RetailMETRIX offers over 30 reports and dashboards encompassing over 60 key performance metrics that provide best practice retail business analytics across Sales, Orders, Inventory, Merchandising, Finance and Customer Performance.

Find details on PivotLink Applications, including data sheets and demos, athttp://www.pivotlink.com/products.

Learn about Pet Partners at www.petpartnersusa.com.

About PivotLink

PivotLink is the leading provider of consumer marketing optimization applications delivered as software as a service (SaaS). PivotLink serves retail and retail-related customers such as: Car Toys; Freshpair; Kelly-Moore; Party City; Rossignol; Shaklee; and Timbuk2. PivotLink’s on-demand analytic solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visitwww.pivotlink.com. Follow @PivotLink on Twitter at www.twitter.com/pivotlink and on Facebook at www.facebook.com/PivotLink.

 

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