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Why Dashboard Design Is Critical To Analytics Success

17 April, 2017

Why Dashboard Design Is Critical To Analytics Success

Usability, ease of navigation and the overall user experience are all very important in analytics dashboard design—but equally important is understanding what the end user’s objectives are when he or she uses an analytics dashboard or a user interface—because if you don’t know what they want to get out of the analytics, you risk losing the user.

Missing a target on an analytics interface can have serious repercussions. Entire analytics projects have been shelved—not because of the business value of what an app can do—but because of a poorly designed user interface or dashboard that was impossible to understand or to navigate to results.

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