16 July, 2015
Business Intelligence Helps Developer Get Prospects Out of the Office, Onto the Golf Course
When Jamie Adams (right) joined real estate luxury development company The Cliffs two years ago following a 12-year career at Michelin NA, she quickly discovered that management reporting was anything but luxurious.
The Cliffs was in the process of merging its club operations and real estate business units into a master collection of seven luxury communities spread across 30,000 acres of North and South Carolina Blue Ridge Mountains and Lakes. “We were under a new ownership group and management team. Our top priority was to form a new vision and strategy,” she said. “Ultimately, we wanted to create a culture of data-driven decision making.”