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Birst And Tableau Partner In Another Marriage Of BI Rivals

15 April, 2015

Birst And Tableau Partner In Another Marriage Of BI Rivals

In an arrangement that symbolizes the craziness of the rapidly evolving business intelligence (BI) market, Birst, Inc. and Tableau Software, Inc. today announced a partnership that will combine Birst’s data extraction and normalization engine with Tableau’s popular visualization software via an ODBC connector.

What makes the deal a bit of a head-scratcher is that the two companies also compete head-to-head, but executives from both firms asserted that coopetition is part of the new normal in a market that is rapidly shedding 20-year-old technology for a new crop of faster and simpler alternatives.

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