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Apple Updates Its Analytics Service With New Metrics Showing How Apps Get Discovered

10 May, 2017

Apple Updates Its Analytics Service With New Metrics Showing How Apps Get Discovered

Apple yesterday updated its App Analytics service for mobile app developers on iTunes Connect, which will now offer more detail on how users found an app – whether through browsing or searching the App Store, or if they were referred by way of another app or a website. The updates could help developers better understand how keyword changes affect their search ranking on the App Store, or figure out if it’s better to be ranked higher in the charts than it is in search, among other things.

App Analytics was first introduced by Apple two years ago, and today continues to offer developers of all sizes a non-technical means of accessing key information about an app’s performance, including user engagement, marketing campaigns’ effectiveness, and monetization. The service is included with the Apple Developer Program membership for no additional fee.

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