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29 Marketing Tech “Unicorns” Worth $1 Billion+ Each

7 May, 2015

29 Marketing Tech “Unicorns” Worth $1 Billion+ Each

martech_unicorns

When it comes to valuations, the marketing technology landscape seems to follow, more or less, a power law distribution. A few companies are worth a tremendous amount of money, the so-called “fat head” of such a distribution. And then there’s a “long tail” of ever smaller niche companies that trail behind them as far as the eye can see.

Most of the excitement in the market is naturally around the fat head — as Willie Sutton (never) said, “That’s where the money is.” I’m perhaps a bit of an outlier for my fascination with the long tail of these thousands of smaller marketing technology companies.

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