BI Insights

You Don’t Want Your Privacy: Disney And The Meat Space Data Race

20 January, 2014

You Don’t Want Your Privacy: Disney And The Meat Space Data Race

MailChimp Chief Data Scientist is at Disney World this weekend wearing his RFID-equipped MagicBand. Here’s how he thinks the practice of digitally tracking consumers in the physical world will reach everywhere from theme parks to our homes.

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