BI Insights

Without A Data-Driven Culture, Big Data Projects Will Fail

26 January, 2016

Without A Data-Driven Culture, Big Data Projects Will Fail

Tara Paider, associate vice president of IT architecture at Nationwide Insurance based in Columbus, Ohio, has some advice for data experts eager for big data project success: One of the biggest reasons big data projects fail is neither the technology nor the quantity of the data. It’s people.
Case in point: A regular part of the job for Nationwide’s insurance agents is to make sure customers don’t jump ship when their premiums are due to go up. Working from a list of premiums expected to change in the next 30 days, agents pick up the phone and connect with their best customers to explain the changes. Data from a new customer data analytics program, however, found that doing so sometimes had a negative effect: Rather than help agents hold on to customers whose premiums were changing, the calls actually caused attrition, Paider said.

Read full story

Related Articles

20 March, 2013

Data-Driven Companies Outperform Competitors Financially

Publication: CIO.com

Shared:

5 November, 2013

How To Create A Data-Driven Culture: Visualization + Democracy

Publication: Silicon Angle

Shared:

10 March, 2014

The Importance Of A Data-Driven Company Culture

Publication: Business 2 Community

Shared:

12 March, 2014

Why All Of Your Employees Need To Understand Data

Publication: Forbes

Shared:

21 April, 2014

8 Ways To Build And Use The New Breed Of Data-Driven Applications

Publication: Forbes

Shared:

The BI Guru
Presented by