BI Insight

Credit: Forbes
20 February, 2013

Why Big Data Is Getting The Bully Treatment

Big data is attracting bullying by social, industrial, and cultural tastemakers. For as long as we have known it, Data has been soft-spoken, prosaic, and bulky. The last several decades it has lived in the background, occasionally being noticed by higher-status groups, usually in times of distress.

Only in the last decade has data become recognized as a prodigy: big as in bulky and clumsy has subtly transformed into big as in potent and preponderant. Yet it is still the undifferentiated bigness that prompts the teasing.

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