BI Insights

Where’s The Value In Big Data?

14 April, 2017

Where’s The Value In Big Data?

Big data is old news. It fell off the Gartner hype curve in 2015. So, where’s the plateau of productivity? It turns out there’s no one answer for how to get value out of big data.

For a moment, let’s consider what makes big data big. Big data is defined by its bigness – hence the name – but also by its smallness. Big data is some of the most granular data ever available, generated moment by moment by every device and piece of software connected to the internet. And this big data is used to drive a multitude of automated systems.

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