BI Insights

When Cable Companies And Fashion Magazines Invest In Big Data (Literally)

6 August, 2015

When Cable Companies And Fashion Magazines Invest In Big Data (Literally)

This week, media group Advance announced the acquisition of big data vendor 1010data, for a half billion dollars.

When I read a press release about a consumer company “investing” in big data technology, I usually interpret this as marketing hyperbole meaning that said company has made the acquisition of software licenses from the vendor putting out the press release. Less often do we read about companies using technology, acquiring the vendor providing this technology.

Yet, there are precedents

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