BI Insights

What Are Site-Side Analytics, Anyway?

19 March, 2014

What Are Site-Side Analytics, Anyway?

A Definition of Site-Side Analytics and How They Complement Other Analytics

Site-side analytics are systems employed by site publishers — from news outlets to ecommerce sites — to track user interactions on their sites. Among the most common site-side analytics platforms are Omniture, Google Analytics and Webtrends.

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