BI Insights

Three Myths About Big Data And Marketing

26 March, 2013

Three Myths About Big Data And Marketing

Everyone is talking about how Big Data will save the oceans, predict the weather, track the functions of human bodies, and transform marketing departments across the globe.

What statements about Big Data are actually true, and what are actually just myths?

Read full story

Related Articles

16 July, 2013

How CMO 2.0 Is Gaining Star Power

Publication: Forbes

Shared:

22 July, 2013

Big Data, Analytics And The Future Of Marketing & Sales

Publication: Forbes

Shared:

6 August, 2013

Data-Driven Marketing Efforts Increase

Publication: eMarketer

Shared:

7 August, 2013

The Dynamics Of Effectively Using Big Data For Marketing Campaigns

Publication: The Economic Times

Shared:

21 August, 2013

Examining Big Data’s Potential In Predictive Marketing

Publication: Business 2 Community

Shared:

The BI Guru
Presented by