14 May, 2015
The Sales Cycle On Steroids: 3 Ways Analytics Power Up Revenue
Over the last 10 years, marketing has experienced a technology revolution. CMOs target, attract, engage and create loyalty by leveraging everything from marketing automation platforms to sophisticated big data and analytics solutions.
The sales department, on the other hand, is now starting to benefit from these advances to help salespeople meet and exceed their quotas.
Salesforce, while a powerful platform, is, at its core, simply a database. Now, a host of new companies are building applications on top of it to make the whole sales process — from tip to tail — much more effective.
Why is this happening?
Data — and the insights it provides — gives sales the upper hand to better understand their prospects and provide more insight into the full sales cycle.