BI Insights

The Political News Media Has A New Weapon: ElectNext

Credit: VentureBeat
3 April, 2013

The Political News Media Has A New Weapon: ElectNext

It’s no secret that a cadre of data analysts helped President Barack Obama secure a second term: While on campaign trail, the campaign rigorously assessed and measure the electorate with a batter of new tracking tools.

Political candidates are harnessing this proliferation of data in new ways. But how can you use this information to hold politicians more accountable?

 

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