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Credit: Research Live
14 March, 2013

The Nature Of Big Data

The problem with big data is it’s too impersonal, says Jeremy Rix. But what does this have to do with giraffes?

Don’t be confused by the giraffes. This column is about big data. It’s about giraffes too, but they’re pretty much incidental to the point I’m trying to make. Perhaps I should explain.

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