26 August, 2013
Marketing And IT Jump Into Bed For ‘Big Data’
Even small businesses can combine marketing and IT knowledge to better target customers.
There are two things emerging marketing channels have in common: they’re based on technology and they’re social.
While traditional media are either remaining steady or making small gains in terms of marketing spend, and while print media suffers sharp declines, digital engagement is the clear trend when it comes to the marketer’s interest.
But understanding how one’s customers engage digitally is a steep learning curve for organisations when suddenly marketing needs to be more tailored and personal to be effective. As each user can now be reached directly, in the digital world they will ignore messaging that doesn’t personally call out to them.