22 February, 2013
Marketers Use Social Media Data to Drive Campaigns
Data from social interactions seen as relevant throughout business
Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according to a study by Infogroup Targeting Solutions and Yesmail Interactive.
