BI Insights

Marketers Use Social Media Data to Drive Campaigns

Credit: eMarketer
22 February, 2013

Marketers Use Social Media Data to Drive Campaigns

Data from social interactions seen as relevant throughout business

Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according to a study by Infogroup Targeting Solutions and Yesmail Interactive.

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