BI Insights

Machine Learning Set To Unlock The Power Of Big Data

13 January, 2016

Machine Learning Set To Unlock The Power Of Big Data

Artificial intelligence (AI) is all around us. Unlike the Terminator robots , AI exists in subtle ways, embedded in our daily activities thanks to the rise of big data and machine learning.

When Facebook tries to connect users with new friends or businesses, Netflix suggests a new TV series to watch, or Amazon recommends a book, these are all examples of AI presented to people via machine learning – a statistical method that finds patterns and makes predictions based on vast volumes of data.

After years of hype, most organisations now have a solid understanding of the potential of big data. In fact, the majority of them are actively pursuing means to capitalize on all the information they capture.

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