BI Insights

Let’s Face It, Mobile World Congress Isn’t About The Mobile Any More

6 March, 2017

Let’s Face It, Mobile World Congress Isn’t About The Mobile Any More

As over 108,000 attendees from 208 countries filed into the echoing halls of Mobile World Congress last week,  I was reminded of the old First World War chant, sung by the soldiers on the front lines in a tone of heavy irony: “We’re here, because we’re here, because we’re here!”

Every year, Mobile World Congress positions itself as the world’s meeting place for the Mobile industry. That’s OK. I get it. But every year, I increasingly wonder, whether it’s really still all about the “mobile world” after all.

The fact is that MWC is slowly but surely losing its reason for existing as a mobile-focused event.

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