BI Insights

How To Be An Agile Marketer In Era Of Big Data

26 October, 2015

How To Be An Agile Marketer In Era Of Big Data

“In this era of connectedness, data isn’t the problem because it abounds plenty. Discerning patterns and insights within the data itself is the bigger opportunity.

As the famous Irish ex-international rugby player and team captain Brian O’Driscoll once said: ‘Knowledge is knowing that a tomato is a fruit; wisdom is knowing not to put it in a fruit salad.”

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