13 January, 2016
How ‘The Revenant’ — and Big Data — Will Change Movies Forever
The critics have spoken: The Revenant is gripping, gorgeous, and at times grotesque. Now we have the data to prove it.
Before the Leonardo DiCaprio epic hit wide release, Fox Studios partnered with a small bioanalytics software company called Lightwave to measure how audiences were reacting to the film. It was a marriage of Hollywood and technology that could potentially change the way movies are made.
Last fall, Lightwave monitored approximately 100 moviegoers in four cities — Boston, Chicago, Philadelphia, and Washington, DC. All were there to see a pre-release version of this brutal tale of survival and revenge set in 1820.