BI Insights

How Predictive Analytics For B2B Sales And Marketing Can Offer Huge Returns

20 February, 2014

How Predictive Analytics For B2B Sales And Marketing Can Offer Huge Returns

Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it.

In this post I’ll look at how B2B marketers can make use of predictive analytics to provide double digit increases in leads, opportunities and sales.

But first, here are a few examples of well-known B2C brands achieving big wins with predictive analytics and marketing automation…

Read full story

Related Articles

30 August, 2013

B2B Software Startups: The SaaS Platform Dilemma

Publication: SmartData Collective

Shared:

24 October, 2013

Dark Data: B2B’s Big Data Challenge

Publication: Information Management

Shared:

10 January, 2014

3 Ways To Find The Actionable Needle In The Digital Text Haystack

Publication: Customer Think

Shared:

20 February, 2014

As Big Data Evolves, B2B Marketers Focus On Data Management

Publication: Business 2 Community

Shared:

19 April, 2016

How SaaS Is Bringing B2B Marketplaces Back

Publication: VentureBeat

Shared:

The BI Guru
Presented by