20 February, 2014
How Predictive Analytics For B2B Sales And Marketing Can Offer Huge Returns
Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it.
In this post I’ll look at how B2B marketers can make use of predictive analytics to provide double digit increases in leads, opportunities and sales.
But first, here are a few examples of well-known B2C brands achieving big wins with predictive analytics and marketing automation…