BI Insights

How Ford Is Using Big Data To Change The Way We Use Our Cars

22 October, 2015

How Ford Is Using Big Data To Change The Way We Use Our Cars

Cloud computing has had a profound effect on many industries, including the automotive business, which is rapidly moving toward a world in which cars are connected to each other and to the world around them. As I wrote in the November 2, 2015 issue of Forbes magazine, Ford’s CEO Mark Fields is channeling Henry Ford to solve the world’s mobility problems. I sat down recently with Don Butler, executive director of Connected Vehicles and Services at Ford Motor Co., to find out how Big Data will change the way we interact with our cars, and what’s in it for Ford.

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