11 March, 2013
How Big Data Is Changing The Whole Equation For Business
There’s a ton of information out there. And businesses are figuring out how to put it to work.
The experts call this state of affairs big data. The definition is squishy, but it usually boils down to this: Companies have access to vastly more information than they used to, it comes from many more different sources than before, and they can get it almost as soon as it’s generated.
