BI Insights

The Hidden Value In Imperfect Big Data

2 March, 2017

The Hidden Value In Imperfect Big Data

For companies that build their competitive advantage on big data analytics, data sources are everything. If you are putting garbage into your high-powered analytic system, there’s not much value that can come out.

When defining big data for the purposes of a competitive strategy, I contend that big data should be freely available with no obligations or constraints. However, the price you pay with most freely available data is uncertainty. Great big data strategists do, in fact, consider their sources very carefully and learn how to live with this uncertainty.

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