BI Insights

Here’s How Penn Is Using Big Data To Recruit New Students

20 April, 2017

Here’s How Penn Is Using Big Data To Recruit New Students

It’s well known that applications like Spotify and Netflix use Big Data to recommend music and movies. Now, colleges are using similar methods to target high schoolers they want to recruit.

Big Data, which refers to extremely large sets of information, has become a crucial marketing tool for universities. At Penn, the admissions department uses biographical data to identify and reach out to students who are statistically likely to apply to, attend and succeed at Penn.

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