BI Insights

Forget Big Data, The Value Is In ‘Big Answers’

1 March, 2013

Forget Big Data, The Value Is In ‘Big Answers’

Harper Reed, the CTO of President Barack Obama’s reelection campaign, spoke at this week’s impressive EMC Greenplum Pivotal HD announcement. Reed really put big data in perspective.

Big data isn’t important, Reed says. People supplying the money for projects aren’t looking for a solution to the big data problem. They want answers—and not just any answer, but a “big answer” that would allow them to advance their companies and their careers. It doesn’t matter to them whether data is big, medium or tiny. They just want that critical answer to a question, and they want it yesterday.

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