BI Insights

Five Things Marketing Team Leaders Need To Know

5 January, 2017

Five Things Marketing Team Leaders Need To Know

There’s a big difference between simply being a boss verses being a leader – good leadership has the power to energize, engage and motivate staff to go the extra mile.

In this article, we’ll look at five key things that every good marketing team leader needs in order to fulfill the role.

Think strategically and learn to self-critique

One of the most important parts of leading a marketing team is the ability to think strategically by developing a vision of where you want to be and what you and your team need to to be able to achieve this.

Your task therefore is to implement changes that will allow you to reach this vision. As part of this, you may identify that your team lacks a certain important skillset needed for growth.

For example, you may have identified you don’t have the skillsets in-house to create quality video content fit for social media.

Without training members of your team in the relevant skills, or hiring someone to bring in these skills, your firm may loose ground against competitors in the future.

This is where the self-critiquing comes in.

As a leader, it’s important to be aware of yourself and your team – what collective strengths and weaknesses do you have, and what needs to be done to address these? Reviewing your team’s abilities on a regular basis ensures you keep ahead of the game and know how you need to adapt to meet tomorrow’s challenges.

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