BI Insights

Five Key Milestones In The Digital Analytics Journey

27 August, 2015

Five Key Milestones In The Digital Analytics Journey

While questions have recently arisen about certain cultural aspects of Amazon, you can’t question the company’s innovation or ambition. Amazon CEO Jeff Bezos is quoted as saying, “What’s dangerous is to not evolve.” His company has followed this mantra to the point where you can’t tell any more if Amazon is a retail, media, or technology firm. All organizations, and startups especially, must follow Bezos’ advice when it comes to evolving their digital analytics efforts or risk being left behind in an increasingly competitive, data-driven world.

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