19 May, 2014
The First Question We Need To Ask About Big Data
As a consumer, you may already be wary of the Big Data buzz. And with good reason – private companies are collecting a disconcerting amount of information on their customers. (Your utility company can tell when you get home from work, when you go to bed and when you wake up just by monitoring minute-by-minute electricity use, for example.)
But as a farmer, the explosion of data collection and analysis services has provided more positive opportunities. After all, you’re collecting the data, not private companies, and you own the data you collect. Right?