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Data: Now A Differentiator, Soon A Commodity?

28 February, 2013

Data: Now A Differentiator, Soon A Commodity?

Tim O’Reilly once presciently described  data as “the new Intel Inside,” the primary source of competitive differentiation in a world where technology has largely been commoditized. While he referenced Google and other web giants, today mainstream enterprises have embraced Big Data as they seek to stand out. But a danger lurks.

The more companies embrace data to differentiate, the less it does so. O’Reilly thought data might be humbled by free data movements, much as proprietary software was hit by open-source software, but the culprit may actually be something more overtly benign: data-friendly applications.

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