7 July, 2015
Data Are Driving The Evolution Of Television Content
A few weeks ago, I wrote that debates over the future of television tend to conflate three separate concepts: the content, the pipeline through which it is delivered, and the appliance on which it’s projected. It’s important to distinguish between them because their prognoses are not necessarily aligned. For now, let’s examine the outlook for television content, the ways that data are changing the makeup of content offerings, and the battle for attention from modern audiences.