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Data Analysis: A Battlefield For Retailers And CPG Firms

5 June, 2013

Data Analysis: A Battlefield For Retailers And CPG Firms

“Recent research by McKinsey and [MIT] shows that companies that inject big data and analytics into their operations outperform their peers by 5% in productivity and 6% in profitability,” Peter Breuer, director of McKinsey & Co.’s retail practice in Germany, notes. “Our experience suggests that for retail and CPG companies, the upside is at least as great, if not greater.”

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