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CEO Pushes For Data-Driven Strategy

27 May, 2015

CEO Pushes For Data-Driven Strategy

Once, during an initiative to adopt a more lean organizational structure, Jim McRickard was shown all the steps that customer orders go through before finally being placed. The exercise was intended to point out inefficiencies, but for McRickard, CEO at construction industry supply company Dayton Superior, it highlighted the problem of price transparency. Prices changed so many times from the initial quote to final price that there was no way to determine why prices shrank or whether a reduction was actually necessary to secure new business.

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