BI Insights

Can Artificial Intelligence Solve Today’s Big Data Dilemma?

2 March, 2017

Can Artificial Intelligence Solve Today’s Big Data Dilemma?

By now, we know artificial intelligence will be big. The question is: What else will it bring with it?

In the last four years, deals with AI startups jumped from 160 in 2012 to 658 in 2016. Companies are already using it for everything from self-driving cars to remote emotional detection to morality training.

To be sure, those are exciting applications of AI. But there’s a little-known one that, at least for the business world, has even stronger potential to shake things up: It’s called account-based intelligence.

Account-based intelligence is the latest iteration of the age-old one-to-one sales and marketing dream. Jaded marketing and sales executives may scoff, assuming we couldn’t do it then so we can’t do it now. But with AI, we finally have a chance to make it happen.

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