8 March, 2013
Big Data Wars: CIOs Are From Mars, CMOs Are From Venus
SXSWi (South-by-Southwest Interactive) starts this week.
Thousands of digerati from all over the world will gather to discuss tons of topics including the current state of social media, digital marketing, and even two or three sessions on big data. My best guess is that the term “data-driven marketing” will be mentioned often, as this is the “new” new trend that brands and their agencies are counting on to bring desired sales and transactions results.