25 February, 2013
Big Data Knows When Your Home Will Sell
Target Data uses predictive modeling to forecast if a home is likely to sell within the next 30, 60 or 90 days. It says it's right 80% of the time.
There’s artistry to selling a home — just ask your real estate agent. Location, location, location matters, of course, but so other key factors such as kitchen and bathroom upgrades, square footage and, naturally, the asking price. Predicting when a home will sell is tricky business, but one moving data marketing company claims it has a forecasting system that is accurate most of the time.