BI Insights

Big Data: It’s About The Quality, Not The Quantity

4 November, 2015

Big Data: It’s About The Quality, Not The Quantity

rom small chains to massive corporations, in both the public and private sectors, there seems to be some sort of tacit race to space in regards to data discovery and big data. The old adage, “You can’t take it with you when you go” doesn’t apply here—companies that merge, go bankrupt, or otherwise vaporize have still gathered big data that will become useful for the next guy on deck. But having a warehouse of big data just to be able to say, “Come check out how much data I have” isn’t the objective.

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