13 March, 2013
Nationwide CMO: Big Data Interview You Won’t Want To Miss
Here’s a great quote from Beth Comtock, the CMO of GE: “If you got into marketing to get away from numbers, you’re not going to have much of a future.” That’s a clarion call if ever I heard one. You won’t get much of an argument from many leaders in the C-suite that data is key to growth. Almost every major company these days is wrestling with figuring out how to cost effectively harness the flood of data out there.