BI Insights

How Big Data Is Going To Change Over The Next Three Years

3 March, 2017

How Big Data Is Going To Change Over The Next Three Years

Big data is much maligned, misused and misunderstood or at least this is what a raft of the industry’s best and brightest from the DataIQ100 index believe.  There is hope though.  While Facebook’s position is clear not everyone has the luxury of billions of users (or dollars) to interrogate.  What are businesses that deal with the likes of you and me doing with the data we give them and where is it all heading?  Here are what the leaders of the industry are saying:

NEW TOOLS, DEEPER INSIGHTS (HOPEFULLY): Mark Chapman, Director of Insight and Analytics, Virgin Media; “Many organisations have fast-tracked through…early stumbling blocks. [We’re going to see]…unparalleled personalisation with their consumers across all media. Technology has continuously improved and is now built with deep insight discovery in mind rather than a ‘cheap big yellow’ storage. New data and new intelligent tools are enabling forensic analysis of customer signals (in data such as digital, network, or payments), leading to speedy payback and opening the door to exponential investment.”

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