17 February, 2017
Big Data Concerns Reach Broad And Deep In New Era Of Applications
Big data is out there, waiting to make you rich — or help your organization succeed anyway. But there are still more unknowns than knowns about the future of big data.
Big data is being created everywhere we look, and we are all thinking about how to take advantage of it. I certainly want to come up with some novel new big data application and become fabulously wealthy just for the idea. The thing is, most companies — perhaps all — can profit from big data today just by accelerating or refining some piece of their current business, supposing they can identify and corral the right information in the right time and place.
There is no need to find a new earth-shattering application to get started. I believe a significant big data payback is right in front of any marketing, sales, production or customer-engagement team. One simply needs to find a way to unlock the buried big data treasure. And, of course, that’s where big data concerns from practical to theoretical bubble to the surface.
A big sticking point has been finding the data science expertise, especially experts who could build optimized machine learning models tailored for your exact business needs. But we are seeing some interesting efforts recently to automate and, in some ways, commoditize big data handling and complicated machine learning. These big data automation technologies enable the regular Java Joe or Josie programmer to effectively drop big data analytics into existing, day-to-day operational-focused business applications.
Not only does this have the democratizing effect of unlocking big data value for non-data scientists, but it also highlights the trend toward a new application style. In the next three to five years, we will see most business applications that we’ve long categorized as transactional converge with what we’ve implemented separately as analytical applications. Put simply, with big data power, “business intelligence” is becoming fast enough and automated enough to deliver insi